Eclipse moved to Mailchimp from another third party mass email sending service and required a custom HTML email template which could be used in MailChimp.
Mailchimp allows templates to be uploaded as long as they include Mailchimp specific tags. Whilst I have created HTML emails before, this was the first time using Mailchimp. Their documentation page was very handy, and in no time I had a working example which included different ‘elements’ which could be selected in Mailchimp.
The email is responsive and works in a variety of email clients. I used a commonly known email testing service named ‘Litmus‘ which allowed me to fix any bugs I came across.